By Rajesh Mirchandani, BBC reporter, Los Angeles
Do they look good in the glasses?
媒体英语会带大家一起学习BBC撰稿人在报道世界大事时常用到的单词和短语。
Background:3D技术在电影和电视中的使用越来越普遍。时尚设计师们也没有放过这个赚钱的大好机会，开始设计多种可以作为时尚饰品的3D眼镜。
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Some think it's the next must-have accessory for movie-buffs. At the cinema why wear those free plastic specs that someone else has used already, when you can buy your own 3D glasses? Designers like Oakley and Calvin Klein hope consumers will pay up to US$180 a pair to be trendsetters.
It's the next step in the personalisation of 3D entertainment. It's already a growing format for movies including the blockbuster Avatar.
Now electronics companies are offering 3D TV sets for the home. But they may supply 3D glasses that work only with their products, not in cinemas. Which would make those stylish designer glasses of limited use.
Just as with the advent of home video recording when VHS battled and triumphed over Betamax, there could be a format war looming over 3D glasses.
Designers hope they're tapping into a fashion-conscious market but soon will those personalised 3D specs be useful or just stylish?
Glossary 词汇表 (收听发音, 请单击英语单词)
- must-have必备品
- movie buff影迷
- specs (spectacles)眼镜
- trendsetter引领潮流的人
- personalisation个人化
- stylish时髦的
- to triumph over战胜
- to loom over酝酿，即将发生
- to tap into开发
- fashion-conscious赶时髦的，注重流行的
Questions:
- 1. Why are people wearing 3D glasses more often these days?
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Because an increasing number of movies and new TV sets use 3D technology.
- 2. Why do fashion designers want to create 3D glasses?
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Because they think people want glasses that are stylish and personalised.
- 3. True or False? People need just one pair of 3D glasses to watch everything.
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False. 3D glasses supplied for TV sets might not work on a cinema screen.
- 4. True or False? There was a commercial war over video recording devices.
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True. VHS became more popular than Betamax and dominated the market.
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